Craig obtained a BA in Marketing from Hampton University, an HBCU in Virginia. Upon graduation he went to work for the New York Times in customer service and training and spent four years as a circulation director where he managed 156 publications. Craig implanted a “Newspaper in Education Program” in Brooklyn and was given the largest circulation for the New York Times at that time, lower Manhattan. The tragedy of September 11th devastated Craig’s new territory just 10 days later. Craig was just minutes away from the World Trade Center when the first plane hit.Craig relocated to Atlanta where he was a marketing coordinator for 404 Motors before returning to circulation to work for The Sunday Paper. He increased circulation by 128% in 8 months, while tracking ROI and maintaining budget limitations. He oversaw the entire Metro-Atlanta area and managed 14 employees servicing 35 distribution routes.
Craig began his career with Johnson Publishing Company in 2006. As an account executive for JET Magazine, he showed immediate results in growing existing clients and breaking business. After four promotions he was the Sales Manager for the Eastern Region. His responsibilities included advertising sales for Ebony and JET Magazine, digital sales, sponsorships and managing a team of three people.
Craig is the single parent of a 10 year old daughter, whose mother passed when the baby was only 8 months old. It was at that time, Craig relocated back home to Teaneck New Jersey.
Craig was on the founding committee for the second all boys’ school, Eagle Academy, of Brooklyn New York. He is passionate about mentoring young African American men in hopes that they will have opportunities that were made available to him when he was growing up in a single parent household. Craig’s other interests are sports, traveling, spending time with family, and getting mani-pedis with his daughter.